We are nominated

SWEDISH DESIGN AWARDS

Tenson Naomi Expedition Jacket


Vote for us via link below
designpriset.se/rostning

 

Following the Swedish Design Award Jury's work in July and August 2021, we are thrilled to announce that our Tenson Naomi Expedition Jacket (Identity - Graphic identity) has been nominated for a final vote in the Swedish Design Prize 2021!

And, you can help us win the award by voting for Tenson, The Swedish Outdoor Brand! 50% of the Award is determined by the expert jury, and the other 50% is determined by YOU! So, we encourage you to cast your vote for Tenson. Open voting starts 13 September 2021 (voting is only open until 19 September, so cast your vote now)

Here’s how:

  • Visit https://designpriset.se/rostning
  • Choose “Identitet – Grafisk Identitet” to the Tenson Naomi Expedition Jacket nominee
  • Click the “Rösta”-button for our nominee
  • Enter email at the bottom of the site
  • Hit the “Skicka”-button to confirm your vote

The timing for the design award nomination could not be better! Our Naomi Expedition Jacket, available in October 2021, is celebrating its 40th anniversary since Tenson sponsored legendary Japanese explorer, Naomi Uemura, and a team’s Mount Everest Summit bid, which saw two Japanese climbers reach the world’s highest mountain. 

Plus, our Tenson Naomi Expedition Jacket is the very first Tenson product to be independently certified CarbonZERO Product, which we just announced on Thursday, 9 September 2021, at Berns in Stockholm, Sweden. This means that our Tenson Naomi Expedition Jacket has been 100% climate compensated by planting new forests and contributing to increased growth in North European forests. Read more about the global certification program at CarbonZEROProduct.com - taking climate action with world-leading brands. In February 2022, the entire Tenson Himalaya Collection also will earn CarbonZERO Product certification and is just one more step in Tenson’s continuous improvement journey toward sustainability. 

Once again, thank you for visiting https://designpriset.se/rostning today to help Tenson increase its chances of winning the Swedish Design Award 2021 for our Naomi Expedition Jacket!

A homage to Naomi Uemura


The Swedish Design Award 2021 nomination for the Tenson Naomi Expedition Jacket is extra special to our team. This award gives us the opportunity to once again pay homage to Japan’s legendary explorer, Naomi Uemura, who was the first person from Japan to reach the Summit of Mountain Everest in May 1970. 

In 1981, Tenson sponsored Naomi Uemura and the 1981 Japanese Mount Everest Expedition team, which saw two climbers reach the world’s highest peak. During the 1981 climb, Uemura was a Tenson ambassador and wore Tenson’s trademark yellow expedition jacket, which has since become an icon in Tenson’s pantheon of legendary outerwear. Tragically, in 1984, Uemura disappeared a day after his 43rd birthday as he descended from his successful winter solo ascent of Denali (formerly Mount McKinley) in Alaska.

In addition to Uemura’s legacy as a global explorer - the first man to reach the North Pole solo, the first man to raft the Amazon solo, and the first man to climb Denali solo - his legacy ran much deeper. According to the Naomi Uemura Adventure Museum, Naomi Uemura was born and raised in Toyooka, Japan, surrounded by abundant nature. The museum’s website thoughtfully conveys Uemura’s endorsing legacy (lightly edited from a Google Translate website translation): 

Naomi Uemura Adventure Museum was opened in 1994 as a base for passing on Mr. Uemura's ‘wisdom and technical skills’ and his ‘personlity and heart’ for posterity. Mr. Uemura's attitude, which was to always have a dream and to work hard toward that dream, continues to be loved by the people of the world and still teaches us how wonderful it is to challenge ourselves. And, in April 2021, Naomi Uemura Adventure Museum newly established the adventure experience facility, ‘Acorn Base’. Children learn the ‘Uemura Spirit’. It will be reborn as a place to support each person's ‘desire’ to try’. We hope that it will be a place to nurture children's ‘zest for life’ through adventure experiences.”

Our start with Carbon Zero

 

October 2021 marks the 40th-anniversary launch of the iconic Tenson Naomi Expedition Jacket - this jacket was first introduced during the Tenson-sponsored 1981 Japanese team bid to reach the world’s highest summit, Mount Everest, a climb in which legendary explorer Naomi Uemura participated and wore our now famous yellow expedition jacket. The updated version of this jacket, the “Naomi Expedition Jacket” just earned the highly competitive Swedish Design Award 2021 nomination. 

More importantly, our Tenson Naomi Expedition Jacket has also gained CarbonZERO Product certification. What CarbonZERO Product certification means is that our Tenson Naomi Expedition Jacket has been 100% climate compensated by planting new forests and contributing to increased growth in North European forests. You can read more about the newly launched global certification program at CarbonZEROProduct.com - taking climate action with world-leading brands.

Tenson announced its first CarbonZERO Product entry at a global launch event Thursday, 9 September 2021, at Berns in Stockholm, Sweden, alongside Audi, Huski Wear and Sweden’s Alpine Ski Team. In February 2022, the entire Tenson Himalaya Collection also will earn CarbonZERO Product certification and is just one more step in Tenson’s continuous improvement journey toward sustainability. Tenson actively collaborates with its manufacturing partners and its entire supply chain on thoughtfully balancing social, economic and environmental impacts. Tenson is accelerating its efforts to achieve company-wide carbon neutrality before the end of the decade. We are committed to annually conveying to all the progress we’re making toward our carbon zero vision. We will feature more about this soon and we encourage you to join us in this journey. 


Sign up to our newsletter today!

As a subscriber to our newsletter, you are the first to find out about new products, special offers and engaging content from us at Tenson.