Adventure Travel Trade Association (ATTA).



From high above #Zermatt, #Switzerland, Tenson Marketing & Sustainability Director Chris Doyle shares news about a two-year partnership #TheSwedishOutdoorBrand has entered with the global Adventure Travel Trade Association (ATTA) to support responsible tourism development globally, with special support for the ATTA’s Adventure Travel World Summit 2022 #ATWS2022 set for 3-6 October 2022 in #Lugano, Switzerland – where the best, brightest and most progressive minds in responsible tourism development gather to design the future of tourism.

By sponsoring the ATTA, Tenson more directly re-engages with one of the most vibrant sectors of the global tourism industry, adventure travel. With the launch of Tenson’s 50th Anniversary Himalaya CarbonZERO Product and TXlite collections, Tenson makes a comprehensive return to the world of outdoor recreation and adventure travel.